29th July 2012 was Beauty Box Swap's first birthday. I feel very proud we have reached our first anniversary.
Here is our story so far...
Once upon a time there was a girl called Lucy Brown. Lucy discovered Glossy Box when her friend Eileen shared it on Facebook. Although Lucy was low maintenance and not a big fan of beauty products she loved receiving presents and was instantly captivated by the concept of being sent a box of surprise gifts every month. Lucy was too late to sign up for the legendary May 2011 Glossy Box but was lucky enough to subscribe from June onwards.
It was through Glossy Box that she discovered BIOeffect a magical serum that turned back time on her frown lines and other signs of aging. Lucy soon realised that BIOeffect was her 'Stardust' and if she did not use this enchanted elixir she would revert to her previous deeply wizened appearance. Unfortunately her Glossy Box only contained a tiny vial of the potion. Lucy pondered how she could get her hands on more of this vital dew. At first she tried posting on Glossy Box's Facebook page sadly this did not prove fruitful.
Then she realised that she needed to come up with a better idea. Eventually she realised it would be easier for herself and others to swap if there was a dedicated Facebook page for swapping Glossy Box products. And so it came to pass that Glossy Swaps was born. However her excitement was short lived when the rulers of the Glossy Box kingdom determined that they would prefer not to have a lowly swaps page associated with their name.
Lucy was in despair she loved Glossy Swaps but realised that it would be unfair and unjust of her to use the Glossy Box branding without their approval and consent. Fortunately Lucy had a beautiful and wise sister called Ruthy aka Minibreak Mummy and she came up with a new name for the page: Beauty Box Swaps. Lucy soon realised this new name was even better because other monthly boxes of treasure were becoming available to subscribe to. The next box in the kingdom was Boudoir Prive (now Jolie Box) and other boxes then came to be including: Amarya, Carmine, Feel Unique, She Said, Amitee, Lux Box & Betrousse also Latest in Beauty periodically offered exciting one off boxes too.
In time as the popularity of Beauty Box Swaps grew she realised that it was time to develop a brand identity, again lucky Lucy was able to turn to a beautiful and talented sister for help. Her sister Alice used her artistry to conjure up a logo exactly in the image that Lucy had dreamed of. And to this day this logo is in use to reinforce the Beauty Box Swaps brand.
Along the journey of the first year of Beauty Box Swaps a fair and beautiful princess Sarah of Southampton provided gracious and wise assistance to Lucy and she soon realised that Beauty Box Swaps would not thrive to it's full potential without Sarah's practical and spiritual guidance. Never had Lucy come across a maiden so stunning and yet so spectacularly sage.
As Beauty Box Swaps approached it's first birthday Lucy decided that it would be lovely to be in a position to gift her swapping sisters with treasures to mark the occasion, as her own means are unfortunately meagre. She called upon the Beauty Boxes for help. Much to her delight one by one they came forward with offerings for the celebration. Lucy danced with joy as Amarya, Amitee, Betrousse, Latest in Beauty, Lux Box and She Said all rewarded her audaciousness with gifts.
These gifts can now be won by fair maidens of the Beauty Box Swaps community on the original Beauty Box Swaps page where this story began twelve short months ago...
What adventures do the next twelve months have in store for Beauty Box Swaps... ?